(Junior) SEO & Content Manager 80-100%, (f/m/x)

comparis.ch is Switzerland’s leading comparison platform. For over 25 years, we have been comparing prices and services from health insurers, insurance providers, banks, and telecom companies, among others, and we operate Switzerland’s largest online marketplaces for real estate and cars. Through comprehensive comparisons, we create transparency and help our users make the right decisions for their needs. With more than 80 million visitors per year, we are one of the most widely used websites in Switzerland. Nine out of ten people know us as Switzerland’s independent comparison platform.

Now that we’ve covered the company side, let’s get to the point: our Marketing team needs your support!

You ensure that our content answers relevant user questions and is highly visible in search engines and AI-based search systems. In particular, your responsibilities include:

• Conducting keyword research and analyzing search intent to build targeted, high-quality content

• Creating, editing and updating guides, comparison and decision-making content and publishing it in our CMS (Storyblok)

• Optimizing texts, structures, meta data and internal linking directly in the system

• Turning ideas, briefs and SEO requirements into concrete content and landing pages

• Monitoring the performance of your content and keeping up with relevant developments in SEO and AI-driven search (e.g. LLMs)

• Initial hands-on experience or a solid educational background in SEO and content marketing, with a focus on creating optimized content

• Experience with Google Search Console and common SEO tools (e.g. Screaming Frog, Sistrix or SEMrush), as well as confident use of Excel (e.g. VLOOKUP)

• A basic understanding of how search engines (crawling, indexing, ranking) and modern AI-based search work

• A strong sense for search intent and user needs, and the ability to structure and explain complex topics clearly

• Enjoyment of working hands-on with content — from structuring and writing to publishing in the CMS

• Interest in LLMs, AI search and generative search, and the willingness to integrate these into your daily work

• Fluent German and English, both written and spoken; French and Italian are a plus